Forecasting Impact
Forecasting Impact is a bimonthly podcast that aims to disseminate the science and practice of forecasting by introducing prominent academics, practitioners, and visionaries in the forecasting domain. Our vision is to help grow the forecasting community, foster collaboration between academia, industry, and governments, and promote scientific forecasting and good practices.
We will discuss a range of forecasting topics in economics, supply chain, energy, social goods, AI, machine learning, data analytics, education, healthcare, and more.
Forecasting Impact episodes are also available on the IIF YouTube Channel @IIForecasters.
Podcast Team
Chair and Co-host: Dr. Laila Ahadi-Akhlaghi, Senior Technical Advisor at JSI.
Additional co-hosts:
- Dr. Mahdi Abolghasemi, Lecturer in Data Science at The University of Queensland,
- George Boretos, Founder & CEO at FutureUP,
- Dr. Faranak Golestaneh, Data Science Senior Manager at Commonwealth Bank of Australia,
- Mariana Menchero, Senior Forecaster at Nixtla, and
- Arian Sultan Khan, Data Analyst at VAN
Co-hosts in the past have included: Michał Chojnowski, Shari De Baets, Elaine Deschamps, Dr. Sevvandi Kandanaarachchi, Bahman Rostami-Tabar, Anna Sroginis, and Sarah Van der Auweraer.
We welcome your feedback, questions, and suggestions. Please contact us at forecastingimpact@forecasters.org
Forecasting Impact
Kai Markus Mueller on Neuroscience with Forecasting & AI
In this episode, guest hosts George Boretos and Arian Sultan Khan explore the intersection of Neuroscience with Forecasting & AI with guest Kai Markus Mueller, acclaimed neuroscientist and a pioneer in Neuropricing.
Kai, who began his journey in psychology with aspirations of becoming a child psychotherapist, eventually shifted his focus to cognitive psychology and neuroscience. His transition from academia to the industry led to the invention of Neuropricing that utilizes fMRI and EEG to understand consumer behavior and predict responses to advertising and pricing.
The podcast delves into Kai’s innovative work, highlighting how brain activity can often predict consumer behavior more accurately than traditional self-reported methods, with success stories such as Starbucks coffee pricing research and Pepsi’s strategy in Turkey.
Kai explains the practical applications of neuroscience in business, such as storyboard testing for advertising effectiveness. He discusses the integration of AI with neuroscience to enhance predictive models.
He also shares insights on balancing his various roles as an entrepreneur, professor, and industry practitioner, emphasizing the importance of a supportive team. Looking ahead, Kai sees immense potential for neuroscience and AI to transform business strategies, pricing, and drive marketing success.
The conversation underscores the growing mainstream acceptance and practical benefits of these advanced technologies.