Forecasting Impact
Forecasting Impact is a monthly podcast that aims to disseminate the science and practice of forecasting alongside prominent academics and practitioners in the field. Our vision is to grow the forecasting community, foster collaboration between academia and industry, and promote scientific forecasting and good practice. We’ll discuss a variety of topics in economics, supply chain, energy, AI, data analytics, healthcare, and more.
Podcast Team: Dr. Mahdi Abolghasemi, Dr. Sevvandi Kandanaarachchi, Michał Chojnowski, Dr Laila Akhlaghi, George Boretos, Mariana Menchero, Dr. Faranak Golestaneh, Arian Sultan Khan.
Future guests: if you have something interesting on forecasting to share with our audiences, please send an email to forecastingimpact@gmail.com
Forecasting Impact
Kai Markus Mueller on Neuroscience with Forecasting & AI
In this episode, guest hosts George Boretos and Arian Sultan Khan explore the intersection of Neuroscience with Forecasting & AI with guest Kai Markus Mueller, acclaimed neuroscientist and a pioneer in Neuropricing.
Kai, who began his journey in psychology with aspirations of becoming a child psychotherapist, eventually shifted his focus to cognitive psychology and neuroscience. His transition from academia to the industry led to the invention of Neuropricing that utilizes fMRI and EEG to understand consumer behavior and predict responses to advertising and pricing.
The podcast delves into Kai’s innovative work, highlighting how brain activity can often predict consumer behavior more accurately than traditional self-reported methods, with success stories such as Starbucks coffee pricing research and Pepsi’s strategy in Turkey.
Kai explains the practical applications of neuroscience in business, such as storyboard testing for advertising effectiveness. He discusses the integration of AI with neuroscience to enhance predictive models.
He also shares insights on balancing his various roles as an entrepreneur, professor, and industry practitioner, emphasizing the importance of a supportive team. Looking ahead, Kai sees immense potential for neuroscience and AI to transform business strategies, pricing, and drive marketing success.
The conversation underscores the growing mainstream acceptance and practical benefits of these advanced technologies.